Video Casting: The star of your own show

Want to catch people's attention? If you are doing PR then of course you do! You should love the lime light and what a good way to get their with good podcasting and video casting. These have just exploded in popularity in recent years and I strongly recommend you get stuck in as well. A good idea travels a long way!

So why would you do this? The answer is simple, to get in touch with your audience in a way that captures their attention. By doing this you can connect of a mass group of people on a personal level, an entertainment level or an emotional level. The beauty of this is you can create your video to your liking and base it on a specific target audience. You are appealing to your client through visual images and sound. A person uses all their senses to engage with online media, you may not think it but all good advertisements arouse taste, touch etc. For example chocolate advertisement are great for making you feel like you need a Galway or Lindt bunny. 

Not only can you connect to your audience but you could also connect to new customers, possible people that wouldn't have saw your product before. When you go online you automatically reach a mass amount of people, this in theory is good but beware if you release a video then make sure it represents your company in a positive way as it might make or break you. On a happier note people will be able to access it 24/7 therefore you will have a presence without actually having to be there which will save you a lot of time to put energy into other areas of your business.

On the topic of breaking money is always a key factor in gaining public interest, you don't want something that'll break the bank and good news for you this won't! Making a video can be done cleverly and cheaply with the right approach and posting it on YouTube would be a whole lot more cost effective than getting it broadcasted live on television.

You could be really brave and try create a trend, a recent trend that came out of nowhere really was the Harlem Shake but as a result the song by Baauer is now massive. You will not go to a nightclub where it won't be heard. So get your thinking caps on as you might become the new internet sensation. Just incase you have been living under a rock here an example of the Harlem Shake http://www.youtube.com/watch?feature=endscreen&v=QkwV4O5VYJ4&NR=1 This one is pretty epic because is underwater and that takes talent!